Tuesday 10 September 2013

Question time with Hayley Hughes

Dylan, Hayley and Gabbie.



After the Super Size, Me? forum, Gabbie took Hayley, the creator of the blog Fashion Hayley aside to ask her a few questions for Fourth Floor View.

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Gabbie
Firstly congratulations on your seven year blog anniversary recently! What have been your biggest achievements from blogging?

Hayley
One of the biggest ones was being flown to New York for the young and fabulous conference in 2010 by City Chic, the plus size brand that I blog for. 

Gabbie
How did you get involved with Shop Til' You Drop?

Hayley
It was actually two days before my birthday this year and the editor emailed me. 

Gabbie
So it just happened?

Hayley
Yeah, it just happened. That's the thing about having a blog, just being out there. Things come to you that you'd never expect. 

Gabbie
So you didn't really expect anything when you started blogging?

Hayley
No, when I started my blog in 2006, there was no such thing as blogging, so all the things that have happened to me are always a surprise. I've never asked for any of it. Like getting the call from Sue Thomas you know. Everyday there's always something new. It's kind of up and down but it's always exciting. 

Gabbie
What are you wearing tonight?

Hayley
So this dress is ASOS, this headband is Lady Petrova and my shoes are from TOPSHOP but they're JUJU. 

Gabbie
We were also wondering what advice you could give to people starting out to blog?

Hayley
So my advice would be to keep at it, regularly post. Having regular posts keeps your readers coming back. And unique content, a unique point of view. Yeah, just unique.

Gabbie
Did you find it took a while to get a following?

Hayley
I started my blog before fashion blogging was blogging, just to keep my family informed of what I was doing in Japan, because  lived in Japan. So it just grew from being organic, and being open and honest. Not wanting fame. They could see it was real. 

Gabbie
What were some of your biggest influences?

Hayley
My biggest influences would be definitely the streets of Tokyo When I was 16 I found 'Fruits Magazine' and that really change my life. Cos like, I ended up living in Japan, meeting people from that first issue of the Fruits Magazine. I became friends with them. So yeah, I'm influenced a lot by Japan. 

Gabbie
What was it like styling?

Hayely
I still could be a stylist, but I'm working more as a blogger now. There's more opportunities than with styling, I did love it, I miss it. It was kind of crazy to see people wearing clothing I chose for them, on the red carpet or front covers of a magazine. It's rewarding, it was what I always wanted to do and to suddenly to do it. It was fun, It's always fun. That's the best bit. 

If you do a graduate show, make sure you invite me. 

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Many thanks to Hayley for the interview.



Super Size, Me?

Craig Halfpenny, Mel Campbell, Hayley Hughes, Dr. Sue Thomas, Judy Green, Maria Hatzis


 Last Tuesday our Uni hosted a panel on sizing and diversity in the fashion industry as a part of Melbourne Spring Fashion Week.

Panel members included:

- Craig Halfpenny - National Retail Operations Manager at My Size
- Mel Campbell - Author of Out of Shape
- Hayley Hughes - Melbourne Fashion Blogger of Fashion Hayley
- Dr. Sue Thomas - Our Course Leader
- Judy Green - Consumer, TV Model and Adventurer and
- Mary Hatzis - Retail Manager at Nicola Waite GPO.

The turn out was great, we greeted a lot of people from industry and had the chance to hear a lot of peoples different points of view on the topic.


Thursday 5 September 2013

Welcome to the Fourth Floor


Either you've stalked us back to our first post or you're one of the lucky few about to join us on our fer$h1on journey. We'd like to cordially invite you into the lives of 4 fashion students, Kate, Gabi, Dylan and Juliet, as we embark on what can only be described as a mad mans dream.